Advanced Internet Marketing – Taking It To Another Level

Advanced Internet Marketing – Taking It To Another Level

Once you have mastered the basics of marketing on the internet and are seeing results, you need to move onto advanced internet marketing. Even if you aren’t ready to actually implement advanced marketing, knowing about it in advance can help you prepare for jumping into it when the time is right.

Why Worry About Advanced Internet Marketing?

Many people learn the basics of internet marketing and then stop. They figure they are doing well right where they are, so there is no reason to move forward. Why mess with a good thing?

There are plenty of reasons why you need to know as much about internet marketing as you can. You may be doing very well on your website right now, but you need to be constantly growing your marketing and adapting to the changing demands of your potential customers if you are going to stay ahead. This is where advanced internet marketing comes into the picture.

In regular marketing, the store across town is your competition. You may only have to worry about staying ahead of a few other businesses in your area. But online, stores all over the world are your competition. You potentially have to worry about hundreds of other businesses trying to steal away your customers. Since the world seems to be growing more impersonal, and customer loyalty is hard to come by anymore, this can represent a big problem to be overcome.

So What Do You Do?

The first thing you should do before focusing on advanced internet marketing is to give yourself a refresher course on any internet marketing strategies you already use. Use updated materials and sources to see if any new strategies have become available. This is a great start because you can put these to work for you without having to learn entire new methods.

Then turn to books, magazines on internet marketing, and well established websites that are recommended. See what is next in line for you to tackle in your marketing campaign.

There are plenty of options available, so you should be able to sift through them to find one that you are not only comfortable using, but is also relevant to your business. Certain advanced internet marketing methods work better for some businesses than others, so only you can decide which direction you wish to take your marketing efforts.

Don’t Rush, but Move Forward

You don’t have to go racing into new marketing right away if you are doing well at the moment. You can use the opportunity to just learn all you can about the methods you are going to implement next. But you do need to always be learning something and preparing for the next stage of your website and business. This keeps progress and growth from catching you off guard.

If your current internet marketing efforts are based around the same tried and true tactics that seem to be working well, consider adding video marketing or perhaps even social networking to your overall marketing.

It may not be obvious right now, but you are doing yourself a big favor by learning about advanced internet marketing. Even if you just research it in your spare time, you will begin to formulate ideas and plans for the future of your business. This sort of preparedness and forward thinking will keep you going strong in the market for many years to come.

Find A Need – Fill A Need

In any business venture, you will need customers in order to be IN business. Anybody can start a business – even tomorrow – but without the promise of a customer (in fact, a lot more than one), the chances of succeeding long-term are slim to none.

When you were growing up, you had needs. You were hungry, so your parents fed you. You were cold, so you were given clothes to wear. You needed support and encouragement, and your family and friends supported you and gave you the love and social interaction that we as humans need. So, how is this relevant to your business?

In one sentence, here it is.

** If you are not satisfying a need, you will make little to no sales – period **

If you are in the process of starting your business, you can research a category, idea or product on the internet very easily. There are websites that you can visit that will help you find out how many people were looking for a particular piece of information, according to the number o times a certain keyword search or phrase was used. A popular and well-used site for this is the Overture Yahoo! Keyword Search tool, found at the following URL:
http://inventory.overture.com/d/searchinventory/suggestion/

By typing in a keyword or phrase, such as mustang car parts, you will be presented with the results for the previous month. For July 2011, a total of 1016 searches were done for this term on the Yahoo search engines.

What this tool doesn’t do is show you the searches in Google and other major search engines. But it does give you an idea of the potential customers for your product, and helps to highlight potential need in a product or service. The higher the number of searches, the higher the potential for sales.

Another great way to find out what your customer’s needs are is to ask them. You can do this in person, over the phone, by email or in the mail. This is great for all types of businesses – online and offline. You can also ask other questions that will help you in growing your business. Questions such as what products they would prefer, how much they would pay for them, and how they go about finding the information for that product. This information is invaluable when you are putting together your business and marketing plans.

Starting, growing and expanding your business is often portrayed as a complex process. Honestly, some of the stages are. But the part that truly matters – whether you are making sales or not – is whether you are meeting the needs of your customer. If the answer to that is yes, then your next stage is to let your customer know you exist.

By finding out what need they have and filling it, you will have a product that will interest them when they find you.

Does Your Marketing Pass This 10-Point Test

Good marketing, whatever form it takes, always meets certain criteria. That’s what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test.

I challenge you to evaluate one of your recent ads, promotions or other marketing activities to see how it measures up.
1. Does it focus on the solution or benefit you provide?

Too often ads simply list product or service features. Don’t make your prospects work that hard to figure out how your product or service can help them. Tell them straight out.

2. Does it have one, clear message?

What’s the one message you want to communicate? Make sure it’s not buried in too much information or it may not get across.

3. Is it focused on one, specific group of prospects?

Do you know who you are talking (and marketing) to? Make sure your marketing is targeted at one, specific group of prospects – it’s the only way to make sure you are addressing their needs

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4. Is it written in language these prospects can relate to?

If you want your message to resonate with your prospects, make sure it speaks to them, both in content and in the tone and language you use.
5. Does it feature your Unique Selling Proposition?

This is the ONE thing that sets you apart from every other product or service your prospect could possible buy to fulfill the same need. It better come across loud and clear in everything you do
6. Does it have one, compelling point of focus?

Ever see an ad with so many things in it you didn’t know where to look first? Your prospects won’t know either if you try to cram too much into your ads or promotional materials.
7. Does it accurately communicate your business’ personality?

Yes, your business has a personality and everything you do should reflect it. You want your prospects to feel like they “know” you. If you change your personality every week, they won’t come to know and trust you.
8. Does it give prospects more than one reason to respond?

Not everyone is ready to buy, or take the one, primary action you want them to take. Make sure you give them another reason to respond, or they are simply a lost lead.
9. Does it give prospects more than one way to respond?

Make it easy and convenient for prospects to take action. What if you only offer an email or web site address and someone doesn’t have computer access, or they’re away from their office but they want more information right now?
10. Do you have a specific objective for the marketing?

If you don’t know what your marketing is designed to achieve, then how will you know if it was successful? Always have a plan and an objective for everything you do.

Freebies Kicking the Cheapskate Habit

What’s the magic word in marketing? Yeah, that’s right… FREE! It’s the basic foundation of Marketing 101. That four-letter word captures attention, and spells success.

Now for the big question, “Are you implementing it?” Nope, those old clearance items that you haven’t been able to get rid of for the past decade don’t count. I’m talking about the real deal… something that’s worth something just being given away, no strings attached and no hidden costs.

Chances are that you’re probably just like the rest of us, and are afraid to really give something away. Heck, it costs a LOT of money to just throw products out the window to everyone who looks your way. We know how many people are out there like leaches, just looking for a handout, right?

Maybe… then again, maybe we cut ourselves out of a big bunch of profit by being cheapskates. That’s right, cheapskates!

Think about this. How can you effectively describe the taste of a crisp salad with all the trimmings, and a hot steaming turkey sandwich? Aren’t there a dozen restaurants that serve the same menu?

Would a restaurant owner be a fool to give away 1000 FREE lunches instead of trying to say in words when the tantalizing aroma, succulent tastes, and tasteful appearance can do convince in a way no words could ever? Sure, it might cost $5000, but how much higher would conversion rates be?

It sure doesn’t take long to rack up a $5000 dollar advertising bill with local TV and radio stations, or the newspaper. Will they net as many converted consumers?

Maybe you’re not into the food industry, but there is something you can give away that will have the same affect. Maybe it’s a free informational seminar, a free oil change, a free subscription, or a free haircut.

The key is to get them in the door, and wow them with the best you’ve got to offer. Believe me, consumers know when they’ve been handed cast-offs and when they’ve been wined and dined like royalty. You judge… which is more effective?

Most of us have come to expect the hidden agendas of giveaways. When we accept a gift, we’re looking for the “catch.” It’s a pleasant surprise to come across the “real deal.” We’re taken aback. We scratch our heads and wonder, but deep inside there’s a warm fuzzy that sticks around. We remember genuine generosity!

The next time you’re looking for a way to increase revenue, and are tempted to take the cheap way out, curb the urge. Go all out and treat your customers to an old-fashioned, honest-to-goodness FREE gift. See what happens!

Hey, I didn’t say it would be easy or that it wouldn’t take guts! Just remember that sometimes the biggest risks pay off big, and that risk takers often come out on top. Go the extra mile, and stand out above the competition… even if it scares you a little bit.

Have You Got The Online X Factor – Does Your Website Have Buzz

Does Your Website Have Buzz?

What makes a site buzzworthy? It’s hard to quantify, but it’s safe to say that a combination of: –

Eye catching design

Dynamic page layout

Clear navigation

Audio clips

News boxes

Free give-aways or bonuses

Regularly updated pages

Quotes and recommendations

As well as great copy, all go together to create a site with the X factor. If your site has buzz, not only will your visitors stay around long enough to find out what you’re offering them, but they will tell others about you too, and this builds your traffic, so you get noticed and it puts you in a great position to get ahead, as well as bringing you an important return on your investment.

Websites that have the greatest marketing successes are buzzworthy, they have that almost indefinable X factor. How do you get the X factor?

Well, buzz-worthiness is a bit intangible, but you recognize it sure enough when you see it. A website with the buzz stands out, it makes you feel that the content is written with you in mind and most important of all; it makes you stay and browse the site, not just the first page!

If you website content is not oriented towards your site visitor then they will leave, and fast check your page bounce rates if you are not convinced.

You need to focus your page content not only on the product or service you are offering but also promote the benefits of what you offer.
Here are some tips for a website with buzz:

And remember to choose an eye catching design, mediocre isn’t buzzworthy

Make the copy (the words on the page) exciting as well as interesting

Be newsworthy, be doing or offering something different.

Be seen as notable, influential and knowledgeable.

Offer something useful and free.

Look outstanding

Be dynamic

Just be exceptional

Remember to be yourself, your ‘voice’ needs to shine out of your website giving it your own special personality.

Remember to speak to your visitor not at them. They don’t want to be sold something on the first page, they want information. Tell them about how your service or product benefits them, what you can offer them, and how much you can help them achieve their goals.

If you focus on what your site visitor wants then they will stay to find out more, and you may just have found a new customer.

If you focus on ‘selling’ yourself or your products without showing that they are of value to your website visitor, then you will lose your visitors interest and a potential client.