Tools to monitor your website

Tools to monitor your website

You can’t just put your website on the net with right keywords and all the right touches and expect your traffic and ranking will remain constant. As the web is an ever changing landscape, you have to keep track of your own web results like what is happening with the competition and also the best and highest ranked sites. There are many useful tools to help you find out what exactly is happening. Continue reading

The Importance of Referrer Logs

The Importance of Referrer Logs

Referrer logging is used to allow web servers and websites to identify where people are visiting them either for promotional or security purposes. You can find out which search engine they used to find your site and whether your customer has come from a ‘linked site’. It is basically the URL of the previous webpage from which your link was followed.

By default, most hosting accounts don’t include referrer logs but may be subscribed for an extra monthly fee. If your web host does not provide a graphic report of your log files, you can still view the referrer logs for your website by logging into the host server using free or low-cost FTP software, like these: Continue reading

Website as Storefronts

Website as Storefronts

A customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay.

Now if you want to sell your products online, then your site must be enabled for e-commerce, where you must have the following features: Continue reading

Tips to Increase Ranking and Website Traffic

Tips to Increase Ranking and Website Traffic

It is worth cataloging the basic principles to be enforced to increase website traffic and search engine rankings.

  • Create a site with valuable content, products or services.

  • Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.

  • Research and use the right keywords/phrases to attract your target customers.

  • Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.

  • Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.

  • Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.

  • Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.

  • Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.

  • Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.

  • Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.

  • Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.

  • When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.

  • When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.

  • Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

    Talk at ya soon…