How to Generate New Leads with PPC Marketing

In the last post, we talked about how to promote your business with videos. In this post, we are going to go discuss how to generate new leads with PPC marketing.

Every business owner knows that the key to a successful marketing campaign is leads. Without leads your campaign will fail and you end up losing a big chunk of your marketing budget.

As I have mentioned before there are many PPC search engines available including Google Adwords, Yahoo Search and Bing Ads, which are three of the most popular places to start. Each one of these ad platforms operate on the same basic premise. They display your ads on relevant websites and you pay them every time someone clicks on your ad. While they are all similar, they each have their own guidelines to follow.

It is a good idea to familiarize yourself with the rules and regulations before you begin your campaign. The all provide extensive help files and tutorials that you can use to help further your education. You can check them out by visiting the links below. Continue reading

How To Promote Your Business Using Videos

In the last post, we talked about how social media promotion can make you more money. In this post, we are going to go over how to promote your business using videos.

Marketing is one way for us to build our business into something respectable. Using video marketing is a great way to promote any business. People love videos and they make your website more interactive so it’s important to use them if you can.

When using video marketing, it’s important that you realize that your viewers likely have short attention spans. Therefore, you don’t have long to hook them. The first 10 to 15 seconds of each video should be the strongest. This is where a special point-of-view or teaser can help entice them to watch the whole video.

Content is King, even in video! If it’s not fun to watch or providing great information, why would anyone watch it? When it comes to video promotion, it’s very important to come up with content that people actually search for and take the time to watch Continue reading

Ways That Social Media Promotions Can Make You More Money

In the last issue, we talked about some ways to reach more customers with mobile marketing. In this issue, we are going to go over some of the ways that social media promotions can make you more money.

Social media promotion can be a very daunting task, especially if you are new to the process. Knowing what to do and not to do is the key to your success in this area. The techniques we are going to discuss in this issue will help you to maximize the results you see from your social media campaigns.

Take the initiative to follow your customers and reach out to them away from social media. If your customers have a blog and are posting about your company, engage with them and interact on their blog. Link to their content on your social media pages and this will encourage more people to follow you from the bloggers fan base. Continue reading

Reach More Customers Efficiently With Mobile Marketing

In the last post, we talked about discovering online marketing advertising business solutions. In this post, we are going to go over some of the ways to reach more customers efficiently with mobile marketing.

A mobile marketing campaign is a great way to reach a large amount of people with very little money or time invested. Most people own some type of mobile device, whether it’s a cell phones or tablet.

If you can integrate your mobile marketing with your other promotional strategies, you can really boost your results. It will make it possible to present a consistent brand message to consumers across multiple platforms. It will also allow your customers to perform the same activities via multiple channels make your business accessible to them from anywhere at any time which can increase the consumer interactions substantially.

The simple fact is that one form of communication isn’t enough for today’s audience. Each style of communication has its own set of pros and cons. Which is why it is best to use more than one. That way when you launch a new campaign you can connect with consumers in multiple ways at the same time. For instance, you could send a direct email in conjunction with a social media post and a text message. Continue reading

Online Market Research

In the last post, we talked about a few online promotion techniques that will help you turn a profit. In this post, we are going to go over some of the basics of online market research.

If you are going to have a successful online business, then it’s important that you know the basics of market research so that you improve the visibility of your business online. It is common for a person to dive haphazardly into internet marketing programs without knowing their target audience, or even enough about their business.

This is what makes internet market research so important. By conducting this research you are better prepared to know who your target audience is as well as the best methods of reaching them.

Many companies find that the markets they serve are filled with customers, competitors, and continually changing marketing conditions. Meeting the demands of these constantly changing conditions is one of the most difficult aspects of promotion. It’s because of this that market research is so important. Continue reading